Many small businesses pay next to no attention to their signage. Yet, signs are much more important than you may have first thought. Research has shown that your customer-base will see your sign 50-60 times per month. What's more 65% of people questioned said they made a purchase because of a sign they saw. While 59% of those asked would not go into a shop in there was no sign.
In other words, your sign says a lot about your business's reputability as a brand. It's something that sticks in the mind of your customer, something recognisable, something that not only lures them into the store but into making a purchase.
So let's take a look at some of the most recognisable signs the world over for some inspiration.
In other words, your sign says a lot about your business's reputability as a brand. It's something that sticks in the mind of your customer, something recognisable, something that not only lures them into the store but into making a purchase.
So let's take a look at some of the most recognisable signs the world over for some inspiration.
Image: Madcoverboy
First erected in 1959, the 'Welcome to fabulous Las Vegas' sign is, well, fabulous. It's as vibrant as the city's night life thus representing the area very well. The bright lights and resplendent colours are certainly eye-catching.
First erected in 1959, the 'Welcome to fabulous Las Vegas' sign is, well, fabulous. It's as vibrant as the city's night life thus representing the area very well. The bright lights and resplendent colours are certainly eye-catching.
Image: Cristina Valencia
This tourist attraction again makes use of lighting, colour and a specialised font in order to bring in custom. Its exterior is instantly recognisable as a truly remarkable landmark in the city of Paris.
This tourist attraction again makes use of lighting, colour and a specialised font in order to bring in custom. Its exterior is instantly recognisable as a truly remarkable landmark in the city of Paris.
Image: Danbu14
The London underground sign is over 100 years old. It is simplistic and recognisable. People love it so much that it has inspired tonnes of memorabilia.
All of these signs are recognisable for different reasons, but nevertheless they're recognisable. They make use of light and colour to draw attention to passers by and have represented a brand for many years. We can learn a lot from these excellent examples, namely as regards to consistency, recognisability and distinctness.
If you're looking for a high-quality sign to help promote your business then visit Kremer Signs.
The London underground sign is over 100 years old. It is simplistic and recognisable. People love it so much that it has inspired tonnes of memorabilia.
All of these signs are recognisable for different reasons, but nevertheless they're recognisable. They make use of light and colour to draw attention to passers by and have represented a brand for many years. We can learn a lot from these excellent examples, namely as regards to consistency, recognisability and distinctness.
If you're looking for a high-quality sign to help promote your business then visit Kremer Signs.